Pre-made, beautifully presented gift boxes have become a popular way to celebrate a birthday, Christmas, moving house, baby birth, and much more. We look at why gift boxes are so popular and why you should consider adding a gift box option to your website.
A collection of gifts
Many people find it difficult to buy gifts, especially if they don’t know the recipient well or haven’t been in touch for a long time. A box containing a collection of different gifts can help to ensure there will be something the recipient likes. Gift boxes containing a selection of premium snacks are always a big hit. Everyone likes to indulge in snacks around holiday periods and during celebrations. A gift box of treats is the perfect gift if a customer isn’t sure what to buy for their friend, family or colleague. Adding this type of gift box to your website is an excellent way to use old stock and improve brand awareness, which can help grow your business audience further. Generic gift boxes for him, gift boxes for the whole family, and gift boxes for her are products that will always be popular around holiday periods.
Practical gifts
Gifting practical items such as toiletries for a friend or nappies for a baby can feel dull and uninspired if they’re not packaged as a gift. Many customers prefer to give practical items they know will be used and help the recipient in their daily life. A gift box is a fun way to package functional gift items and make them feel more suitable for an occasion or celebration. If you have a company that sells practical items, don’t write off gift boxes as an option for your website. Think about occasions where those functional items can be gifted, and create a gift box option combining a selection of your most suitable products. A great example is for a baby shower; a combination of nappies, bibs, dummies and a baby blanket is the perfect gift for a practical gift giver.
Value and time saving
Often people perceive gift boxes as value for money. They can give a selection of items in a nicely packaged box without needing to go out and buy each item individually. This helps people who are time-poor and looking for an easy gift option. Gift boxes often feel premium to the recipient despite being good value for money. The addition of wrapping, decoration and a personalised gift message all helps to improve the salability of gift boxes. For businesses, small and large gift boxes, gift wrapping and personalised messages are inexpensive to buy and add to orders; they can be a great way to make more money and increase average order value.
Versatility
There are so many options when it comes to gift boxes. Gift boxes are very versatile; you can find a gift box suitable for anyone and any occasion. You can find gift boxes ideal for family members, partners on Valentine's Day, children at Christmas, expectant parents at baby showers and many more. As a business, you can help customers choose the most appropriate gift box for their occasion by creating separate pages on your website for gift occasions. This will assist customers when they’re generally browsing and help your business expand the keywords you rank for in search engines.
Exciting experience
Gift boxes offer an exciting experience for the recipient. It’s much more than just a gift; it provides an experience when the package is first opened and when each item is used or consumed. Unwrapping a gift box can be especially fun for children; some companies choose to bury gifts in shredded paper for an even more exciting experience. Other businesses go further and package gifts in wooden or personalised boxes. The recipient can then keep it on display in their home. This is a great way to combine a practical gift with something that can also be kept and treasured by the person receiving the engraved box.
If you're looking for new ways to make money and expand your business, consider adding a gift box to your website. Gift boxes can help earn your business more money and open up new opportunities to target a wider audience.
Resources:
Gift Box With Lid - Wolearn
Wedding Favour Boxes - EUJSM
Cardboard Postal Tubes - Epizy
Postal Cardboard Tubes - Wikiful
Christmas Eve Boxes - Notist